Conversation Starters
Use These — Adapt to Your Voice
HYGIENIST — DURING EXAM
"[Name], I noticed wear on these surfaces today — that pattern suggests grinding during sleep. Most people have no idea they do it. We now offer something called bioSense™ — it's like a Fitbit but it lives in your mouth and monitors your health all night. Heart rate, oxygen, grinding activity — all to your phone. I'd love for you to hear more from Dr. [Name]."
DOCTOR — CLINICAL RECOMMENDATION
"The wear pattern tells me you're grinding with real force at night. Instead of just giving you a guard, we now have something that protects your teeth AND gives us actual data — your grinding severity, your oxygen levels, your heart rate. Every morning on your phone. This is genuinely the future of how we monitor your health."
COORDINATOR — THE CLOSE
"Right now we're in an intro period so the investment is just [price]. That's significantly less than standard pricing. Would you like to schedule your scans for this week, or does next week work better for you?"
Objections — Immediate Counters
What They Say → What You Say
"I don't think I grind."
"80% of grinders don't know. That's the point — this shows you exactly what's happening. And if you don't grind, the data will confirm it."
"Will insurance cover it?"
"It's a wellness device — like an Apple Watch. Not covered by insurance. But it can prevent thousands in future dental costs."
"That's too much money."
"One crown replacement is $1,500–$3,000. This monitors and protects you every night for less than $2 a day during our intro offer."
"I have a night guard already."
"A night guard protects — but tells you nothing. This does everything your guard does AND monitors your oxygen, heart rate, and grinding every night. It's a completely different category."
"I need to think about it."
"Of course. What specific concern would I need to address? Also — our intro pricing is only available for a limited time."
"Is it FDA approved?"
"It's a wellness device — same category as Oura Ring or Apple Watch. Not a medical device. Designed to monitor wellness, not diagnose conditions."
"Will it be comfortable?"
"It's custom-made from your exact scan. Adjustment is 3–7 nights for most people — after that, most patients feel strange without it."
"Need to ask my spouse."
"Absolutely. Can we schedule a quick 10-minute call where we answer all your questions together? We want you both to feel fully informed."